![]() Indeed, Whisk’s latest expansion could ultimately play a big part in Samsung’s burgeoning connected kitchen play. And this helps to highlight how these kinds of startup are perhaps better suited to being part of a larger corporate structure, as it gives them easier access to resources and deeper integrations into the smart home. Redwood City-based Yummly raised north of $24 million from big-name backers such as Intel before it was snapped up by home appliance giant Whirlpool back in 2017. Other companies have set out to achieve similar things to Whisk. There’s a fundamental disconnect between the online and offline that Whisk can help connect.” However, the data shows people generally end up cooking the same 7-9 dishes on repeat. “Hours are spent looking for food content online - seeking new and healthier meals. population still makes shopping lists using pen and paper, yet most people are looking for food inspiration digitally,” Holzherr said. Those who prefer to visit stores in person, they are equally catered for. For those who do like to shop on the internet, Whisk links in directly with more than 30 online grocery retailers. Food for thoughtĪt its core, Whisk is trying to make it easier for consumers to not only bookmark recipes they find online, but make it easier to do something with them. One key feature that’s missing from the launch product is the ability to snap a photo from a recipe book, with Whisk importing all the ingredients and instructions using optical character recognition (OCR) - we’re told that this is something that is likely coming further down the road. Indeed, not only does the instructions tab retain all the unnecessary introductory text, but it also needlessly includes the ingredients (which already have their own tab), meaning you have to scroll down quite far just to get to the instructions. As such, Whisk would be better if it stripped out all the junk words and focused on the information that matters - the instructions. Online recipes often come with a meandering preamable - background context on the dish that some may find interesting, but ultimately is of little use to those simply looking to recreate a dish. Next to the dedicated ingredients tab, Whisk splits out the instructions too, though this isn’t without its flaws. One of the most useful facets of Whisk lies in its ability to intelligently divide a recipe into its core components. Put simply, the brick-and-mortar grocery market is still top dog, a factor that plays a big part in how Whisk has designed its mobile app. However, the report found that almost three-quarters of consumers who currently buy some groceries online still buy the majority of their groceries in-store. consumers have purchased groceries online in the past year, according to a recent Valassis report, a figure that will only rise in the coming years. But being able to sort a shopping list by aisle, as Whisk does, is an incredibly useful feature for those who prefer to shop in-person, as it removes the hassle of having to revisit the same aisle as they walk around ticking items off their shopping list.įor context, nearly one-third of U.S. Making recipes shoppable has been a core underlying tenet of the Whisk platform for a while, and now with its own dedicated consumer app in tow it will allow users to shop directly from global grocery retailers globally including Walmart, Amazon Fresh, and Instacart. “We actually think there’s enough publishers out there already that users already love - Google is often a first port of call,” Holzherr told VentureBeat.Ībove: Creating a shopping list from a Whisk recipe It’s more a hub that you use to save recipes from other sites, which allows you to create and collaborate around shopping lists. It’s worth noting that Whisk is not a recipe publisher or aggregator - you can’t search for new dishes through the app. Additionally, there are voice assistants for Samsung’s own Bixby, Amazon’s Alexa, and Google Assistant that can be used to request recipe instructions verbally, or even to add new ingredients to a shopping list. ![]() The new Whiskįollowing a short beta period, Whisk is today officially unveiling its new cross-platform consumer product lineup, spanning iOS, Android, the web, and Chrome. ![]() Whisk’s previous consumer-focused apps were only available in the U.K., and with the company’s shift toward B2B, the apps were pushed into the background before being pulled from the various app stores when Samsung Next came a-callin’ back in March.įast forward nine months, and Whisk - helped somewhat by Samsung’s deep pockets - is now going full circle with a new offering aimed at the global consumer market.
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